Theory Of Network Marketing Strategies And Methods

Along with the development of network and the increase of network user, the world has entered network age. The informaflon and chance that the network provided are astonishing, and by way of the network, any businessman all can contact with an big market that possesses innumerable potential users together lightly, this is big attraction. The importance of network has been known in more and more enterprises, and combining commerce with the network, the on-line marketing is arisen at this moment. The on-line marketing is big makes perfect and replenishes as for the marketing of tradition, and by way of it, making the position in the whole marketing of customer get to raise, the specific property of the network is moves mutually, it makes customer genuinely participate in the whole marketing course becomes maybe. Thus, 4P抯 tactics of tradition that what applies in the network marketing is not again, but is 4C抯 tactics----customer抯 requirement, customer抯 cost, customer抯 convenient and customer links up. The paper based on the Latest theory of marketing, and has discussed the amalgamation of network specific property and marketing course from the strategy plan, net page, advertisement, E-mail抯 marketing and the net shop etc. Passing through a large number of cases analyses and has explained the method of on-line marketing.