| Since May 2002, The telecommunication industrial monopoly was broken and the market competition among the five base telecommunication operators is becoming more and more radically in all businesses including the fixed-line voice, mobile voice, data service and multi-media service, etc.HBT (Hubei Telecom) competes with other four operators in Hubei telecommunication market, and is also confronted with other challenges such as fixed-line service substituted by mobile service, long-distance service substituted by IP, pure voice service substituted by information communications, etc. On the opportunities side, HBT is in a good macroeconomic environment for its development, such as high growth of Hubei Province GDP, government set up the target of double telecommunication users in three years, e-commerce development, government e-transformation, enterprise informanization, especially the rapid development of internet communication which bring great growth point in broadband for HBT.This paper analyzes the external and internal situation of HBT and identifies its core competences. These implies HBT should optimize its business portfolio.Based on above analysis, this paper proposes a new business position as "to be an integrated information service supplier". We summarize HBT's business strategies as "take information communication services as the main business, advance the gateway service, content service and the telecommunication services, and gradually transform HBT's main business from voice service to data service". Related initiatives include "information gateway service strategy ,information content service strategy, and information communication service strategy", etc.For ensuring the effective implementation of the business strategies, this paper also discusses HBT's alliance strategy, corporation innovation strategy, informanization strategy, and human resource strategy, and their initiatives to support the business strategy.
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