Dalian Secret Ladder Grams Market Development Strategy

With the help of general principles and the studying approaches of strategic management and marketing theory , the author made a careful analysis of the domestic and oversea economic environments and explored the existing situations of Dalian Hermetic Company. By doing so, the author concludes the main opportunities are as follows: A. demand increase in domestic and international market; B. exported pump parts increase; C. more and more demand of enviroment; D. the development of main opponent decrease; E. new investment; F. insist of Dalian Government,, The main threatens are as follows: A. the market of Dalian Teikoco Company is superior to Hermetic; B. more opportunities; C. competition seriously; D. not in time of spareparts supplying, not stable of quality,, The main advantages consist in: A. Germany mark and technology; B. less researching and developing fee; C. High quality and long life; D. Good services; E. More information channel; F. Wide product serieso The main disadvantages are: A. difficult to sale because of high price; B. high cost, low interest; C. small market cover; D. poor marketing policy short of promotion method and sale branch; E. short of current assets; F. poor management.The author put forward a focus strategy based on its SWOT analysis and emphasizes they"should focus on the petrochemical and chemical plants. The plans are: I . speed up the import and trasform work of product drawings: II. enlarge producing ability and improve the product quality; III. establish a price objective based on sales volume; IV. adopt flexible sales policy. Hence, all the departments of Dalian Hermetic Company should cooperate well to ensure the implement of marketing strategy and achieve the target.