Guizhou Province Tourism Image Research

The regional images for tourism make a notable impact on tourist behavior. The tourism images due to having certain stability, once shaped, is not easy to be changed. Therefore, that which kind of the participial part of tourism images is selected for absorbing tourists in maximum is crucial to the development of tourism.Guizhou province started to develop his tourism industry at the period when his image was still indefinite. During the process of development, the natives of Guizhou acquired themselves with Guizhou province, discovered the merit of abundant tourism resource in the undeveloped void of ancestor heritage, realized the remarkable discrepancy between the resource and the development. As a result of lacking of unified and advisable guideline for planning, the development of tourism resource comes into an embarrassment situation of no gain with pain, which makes the tourism resource situated at the backward. The research on tourism images is significant to Guizhou province in the background of the rise of tourism planning under the direction of imagesThe methods of this article are as follow, 1) to probe into the basic theory of tourism spot images; 2) to analyze and evaluate geological conditions' unity and coherence, and tourism resource; 3) to analyze the factors forming the Guizhou tourism images, 4) to investigate and analyze the current status of the Guizhou tourism images; 5) to make the comparison and analysis among the western regions; 6) to further put forward the orientation of, and the spread strategy on the Guizhou tourism images; 7)to finally build up a supporting system related to the Guizhou tourism images. The article is written from the beginning to the endunder the principle of insisting on the theory closely integrated with the practices, insisting on the setting up of the Guizhou tourism images based on the resource characteristics, and following the guidance of the market.In the discussion of constitutive factors, the dominant factor and the recessive factor are put forward in this article. The recessive factor is considered to be an important component of the Guizhou tourism images. Comparing Guizhou with Guangxi, Yunnan, Sichuan, Gansu, it is able to find out problems in all-round and subject method in order to learn from their strong points to offset our weakness, and table a scientific and accurate solution.As the technical method for research and expatiation, those methods, such as documentary syntheses, site investigation, comparing research, are adopted in this article writing, supported with photograph, table, and chart.The conclusions of the article comprise, a) putting forward the imagesorientation of the Guizhou tourism --- the diamond on the earth --- themiraculous Karst kingdom; b) putting forward the spreading strategy on the Guizhou tourism images; 1) image advertisement strategy; 2) public relation strategy; 3) net advertisement; 4) other information and integrated sales promotion for tourism image; c) setting up a supporting system related to the Guizhou tourism image: 1) tourism relating products; 2) environment; 3)system; 4)information.