Chinese God Group Meat Chain Business Model Research

Chain operation is a sort of powerful operation model and organizational form which have developed for more than ten years in China. At present ,it is stepping into a stage of higher speed. However, because the Chinese enterprises lack experience of chain operation ,there exists many deficiencies when they practice this model such as unreasonable system developing, scale uneconomical, cognition problems, strategy-making problems etc, influencing the sound development of chain operation in our country.The author of this paper attempt to find out the inherent laws of the chain operation through the analysis on the implement of TangRenShen meat products chain operation and expect to drawn lessons from this case for the enterprises of our country.This paper set out from TangRenShen group's basic situation and current sales situation of TangRenShen meat product, making a detailed analysis on the background of chain model selecting of TangRenShen meat product Introducing the relevant theory and practice of chain operation at the same time , Including the origin, definition ,classifying and characteristics, experience of of chain operation . Then make an analysis on marketing situation and environment of TangRenShen meat product, benefit of the chain store project,etc,pointing out that it is feasible and meaningful for TangRenShen meat product to practice chain operation. Finally ,make a detailed introduction on implementation course and result of chain operation of TangRenShen meat product and summarize the advantage and disadvantage of it and put forward the corresponding improvement measure which should be helpful for Chinses enterprises and the healthy and orderly development of chain operation in China.