The Research Of Articles Operations Model Of Harbin Chunrin Group

With the Opening of the market economy and the social economic development, the competition of the China's retails market becomes more and more vigorous. As the mair form of Chinese traditional retails, the General merchandise faces the serious impact from every kind of the newly-arising businessThe policy that the state-owned property is drawn out from the state-owned enterprises offers the systemic condition for the state-owned enterprises to get out the government over-interfere as early as possible. The problems that how to grasp the opportunity and open up a new situation through the structural adjustment of the property rights, the change of the operating mechanism and the renewal of the operating mode have been the inevitable choice for the state-owned general merchandise to carry out farther reform.Beginning with the introduction of the development of Chinese General merchandise, This thesis analyzes the drawbacks of the Harbin Churin Group's original operation model. Through analysis, it explains the necessity for the Churin Group to change the operation model and points out that it needs to adjust the operation direction. Combining with its own problems it proposes the brand chain operation, create customer chain and precede business process reengineering. It also put forward the measures to guarantee the innovation of its operating mode.The analysis of the Churin Group is very useful for the reform of the management model of the traditional general retails.