Tobacco Export Competitiveness

The global economic integral have becomes the total trend of the development of world economy, all countries in the economic environment will be actively or passively involved into the world market competition and the worldwide international division of labor. Dr. PHILIP KOTLER thinks "there will be no choice for every enterprise which deal with business in a global industry but internationalizing their operation" . As to enterprise' s global development strategy and the process of replying the local competition internationalization, export rise to put great emphasis and play a key role. The ability of export competition, strong or weak, will directly affect the enterprise's competition position in the future.As to reply the drastic internal competition and the worldwide global competition, improving the Yunnan tobacco's export competition ability has the realistic means. This article makes a focus discussion on the problem of operation idea, brand marketing, megamarketing, system of dealership and the management of human resource on the basic of analyzing the world tobacco's competition situation and the causation for Yunnan tobacco's low export competence. Then brings the measure of how to improve the export competition ability to the practical problem of Yunnan tobacco.We must also understand that Yunnan tobacco just make a short step in over-sea market, and under the flinty status of internal competition, Yunnan tobacco will face the huge risk caused by implementing the internationalization strategy. But this article attempt to combine the export competition ability theory and the practice of export business to explore the new way for the development of Yunnan tobacco through the whole analysis.