A Strategy Study Of Chongqing Design & Research Institute Of ZM

Using the theory of strategic management,this paper studies the corporation strategy of Chongqing D.& R. Inst.of ZM(ie. " CQ Inst." )according to its own characters.The paper first discusses and forecasts the external such as macroeconomic environment,coal industry environment, design and consulting market environment,then analyze its own conditions, and through EFE and IFE estimation method,Based on these accessments,the paper summarizes threats and opportunites in external environment,and pointed out that,the opportunities superior than threat,strengths are superior than weekness.strengths and weaknesses of its own conditions,a SWOT matrix is also built. The paper proposes the "CQ Inst." strategic developing objectives and strategic developing objectives and strategic adjusting directions. objectives and methods of several strategies such as industry developing. market developing. etc. and also made a strategic design for organigation structure of CQ Inst. in future. Meantime, it is pointed out that "CQ Inst." should build its core competence on the development of municipal works, architecture . environment engineerings & high gass mines. It ought to grasp the chance, hold on the advantage and avoid the shortage to take steady-expansion strategy, and realize related-mutilateral industrial struction, rising comprehesive power and competence, and put CQ inst. Into a first class international engineering group in China.