Dalian Port Machinery Plant Development Strategy

The main contents of this thesis is about the development strategies of Dalian Port machinery Works which is a factory with port machines' manufacture , maintenance and charter. Beginning with analysis enterprise's environment and using strategies of the firms and other management knowledge, It systematically analyses the enterprise's microscope environment, trade competition environment, market requirement and strategy situation of the enterprise.Based on the analysis of the enterprise's inside and outside environment and the research of the enterprise's development strategies, It puts forward the development strategy goal of the firm and decides the general development strategy and corresponding function strategy. It finds the best way to guarantee the development strategies of the firms' implementation.The article consists of the following five parts: Part I :The introduction of the DaLian Port Machinery Works. Part II: The analysis of the enterprise's strategy environment. Part III: The general development strategy of the firm Part IV: The function strategy of the firmPart V: The measure to guarantee the development strategies of the firms' implementation.The main conclusion of the article is made up of the following seven points:1. Although port machines' manufacture and maintenance is now in a intense competitive condition in China, It still is an opportunity for the manufacturer who can exploit to the full their favorable conditions and avoid unfavorable ones. So DaLian Port Machinery Works will become stronger day by day if it can make good use of the opportunities.2. Although DaLian Port Machinery Works has much competitive strgies predominance ,It also has many difficulties ,in which the main ones are including the following four points:(1) The enterprise is restricted by the DaLian Porfs system of organization ,so it has no freedom to do things as its own intention. At the same time it is facing the DaLian Porfs system reform. The situation will be severer.(2) It has no its own design team.(3) It has not built its own marketing system.(4) It has no competitive product.3. The main threat of the enterprise is its competitor.4.The strategy goal of the firms includes the following four points:(1) Its sales income is to 200,000,000 yuan by 2010. It increases at a rate of 10% per year.(2) Make It well-known in China.(3) Its product takes more over 30% market.(4) Make it become a famous special port machines' manufacturer. 5.The general development strategies of the firms is including the following five points:(1) Strength its traditional port machines' maintenance and enlarge its port machines' manufacture by all its heart.(2) Base itself upon Dalian port and face the market.(3) Try its best to develop its own design contingent with the aid of DaLian Port design & research institute.(4) Gradually enlarge its market taking by strengthening its marketing contingent.(5) Promote the enterprise's development by building modern enterprise system.6.The function strategy to make the enterprise's general strategies become reality:(1) Product constitution strategy of the enterprise.(2) marketing strategy of the enterprise.(3) R&D strategy of the enterprise.(4) Manpower management strategy of the enterprise.(5) Production management strategy of the enterprise.(6) Information building strategy of the enterprise(7) Famous product building strategy of the enterprise.(8) Building the enterprise culture of "make the people as the base, make leader and worker as one-piece "7.The measure to guarantee the strategy complement of the enterprise:(1) liberate the staffs' thinking and renew their concept.(2) The enterprise's organization structure adjustment.(3) Make the enterprise's strategies transform the staff's common idea(4) The strategy co...