China's Dairy Industry Analysis And Development Of Countermeasures

In this article, current situation of world and china dairy industry is firstly introduced from four sides such as milk yield, dairy process, dairy consumption and dairy trade. By above data analysis, the difference of dairy industry between china and world has been defined.Secondly, external environment about china dairy industry is analyzed. In this paragraph national and industrial policy, economic increase, consumption custom, population factors, science and technology environment and economic globalization are discussed.Thirdly, china dairy market is competitive, and it shows five powers' relation. These powers are due to china dairy industry s development trend. In this paragraph not only questions but also tactics are represented. The questions mainly include competitive inferior position about china dairy industry and china dairy companies, how to improve china dairy companies' national competitive power and Challenge from the international dairy Multinational Corporation. The tactics mainly include the ways of china dairy companies to confront domestic and international competitive opponents, for example, improving enterprises ' core competitive power, accelerating to combine china dairy industry and so on.Once more, after china accessing to WTO, china dairy company will confront new opportunities. And then, the question is how china dairy companies use world resources to enrich and enlarge themselves in very short time.At last, abasing all above analysis, this article achieves to relational tactic and suggestion about china dairy industry, and that mainly comprises nation policy, industry policy and enterprise strategic choice. In the last paragraph, SHENYANG HUISHAN DAIRY COMPANY is taken as an example to be analyzed. In the end, one ideal issue is dissected.