Business Analysis And Countermeasures. Tensar International Limited In China Products

The paper describes how an international industry company operates on marketing in term of the feature of China industry market. The main issue for this paper is analyzing the market for new building material especially for Geogrid totally that related to Tensar International Limited Beijing Representative Office business, the Tensar International Limited is a leading company in geosynthetics on the world. And also Organizer behavior on buying was analyzed especially in industry market in the paper. Some of litter bigger companies that like Wirtegen Group, BHP Building Steel Material Corporation and Nippon Paint are successful three international companies on marketing that market situation are similar to Tensar. To get some useful information those three companies' marketing activity was described in paper for contrast with Tensar.In term of all of analysis for marketing, consumer buying behavior and distributor situation, how Tensar International does marketing business in China was formed on Marketing Strategy and Distributor Strategy. For implementing marketing strategy, the channel development and management was discussed in paper and a conclusion was formed that the Hi-tech product like geogrid marketing should follow a combine in channel net and good service. Finally, the communication channels to engineers and distribution channel for geogrid were suggested for marketing development.