Xinjiang Triple Investment (group) Co., Ltd., The Core Competitive Strategy

In a bid to work out an effectual corporate core competitiveness strategy, the following three dimensions are to be addressed: (1) sources of corporate core competitiveness; (2) grounds upon which corporate core competitiveness ?strategy is based; (3) objective selection and strategic measures in designing corporate core competitiveness strategy, etc. In the guidance of the core competitiveness approach focused on resource and competence, this paper first analyzes the sources of corporate competitiveness, and next, based on the conclusions of analysis of corporate core competitiveness and using the value-chain analysis and hierarchical analysis process, studies the core competitiveness of Xinjiang Sanlian Investment (Group) Co., Ltd. Furthermore, this paper examines the grounds for the company's strategy design by using SWOT process, and proposes a core competitiveness strategy for the company. In the proposed triangular core competitiveness strate'gy featuring a combination of information resource, capital resource and industrial resource, the core competitiveness lies in the resource convergence and integration capability.This paper also brings forward three measures to ensure the accomplishment of the strategy: assuming the development strategy of Xinjiang Delong Group as the benchmark .to implement a benchmark-based management; setting up the company's core competitiveness evaluation system and early warning system by adopting an information management system; implementing in full a human resource development strategy. Of all the three proposals, developing human resource is the key. The results of this research can serve as direct guidance for the future development model of the companies that have real estate as their core business, and specifically, can be instrumental to the design of a sustainable development strategy for Xinjiang Sanlian Investment (Group) Co., Ltd.