Based on the extensive investigation on the chemical fertilizer production, consumption and trade in and out of China, this thesis analyses the positive and negative effect that the accession to the WTO will have on the chemical fertilizer business in China, summarizes the chances and challenges the chemical fertilizer business will face and puts forward the tactics to deal with them. It not only makes it clear that the strategy key points are to adjust the property structure and product suture and to improve technology, but also works out the basic tactics on how to strengthen the agricultural and chemical service and develop sales channels.This thesis will be of a realistic guiding significance in directing the inside system of the enterprise, manage the market sales send make a long-term business development steadily in the future. |