Listed Real Estate Company Performance Evaluation

The real estate trade is a kind of typical capital-intensive trade. With the development of the marketability of exterior running environment in the real estate in recent years, the management strategy of the listed real estate enterprise has changed. It changed from pursuing the original short-term project profits to obtain the long-term maximum of enterprise value. Competitive way of the enterprise is competition of integration capability. Enterprise performance evaluation not only estimates the achievement of the enterprise, but also adjusts the important management strategy of enterprises. That means enterprise performance evaluation must according to the request of strategic management.This paper is to analyze the development process and the inherent meaning of index system of enterprise performance evaluation in the western countries and Chinese enterprise. It is also to expound the content of performance evaluation index in the listed real estate company according to the variant tendency of the management environment and request of the performance evaluation, the content of the performance evaluation states as follows. Financial benefit is the core of it and it includes three facets: development potential, inner management process and customer's appraisal on enterprise. The quantitative index includes profit ability, debt paying ability, running ability, lasting ability. The qualitative index includes strategic management, capital operation, land deposit, brand, manpower resources, customer satisfaction. This paper is to appraise the performance evaluation by Dirfei analysis and examine the result of it by statistical methodology. Company rank keeps the same with financial benefits and development potential. The strategy analysis tools and the means of performance are the performance evaluation in the real estate listed company. By the performance evaluation index, the rational checking program and the strategic carrying out to each department, it can guarantee the implementation result of the company.