The Development Strategy Research Of Xi'an Ya Xi Electrical Complete Set Of Equipment Limited Company

This article discusses the domestic and overseas enterprises in strategic theory, and it also comments on the developing trend. On one hand, it analizes separately macro environment and trade environment of the enterprise by using STEP method and Poter's five type of competitive strength. On the other hand, it analizes the internal resources and management state of the enterprise by adopting resources laws and item 10 indexes in economic benefits and evaluation system. This article also explains the strategic capability of the enterprise. As was stated above, it suggests the chance and the risk, the advantages and the disadvantages in the enterprise environment.This article puts forward a developing plan by using quantitative and sifting method, and the earlist theory BSC analysis method in foreign strategic target evaluation system to work out the strategic plan of Yaxi company and advance five new subject: regulation reform, benefit increase , production innovation, increasing new customers, training qualified personnel. This article builds the SWOT analysis mold of Yaxi company an the base of the analysis on internal and the external environment. It suggests some ideals about the Yaxi company according to the developing strategy by using quantitative plan evaluation method (QSPM) to decide on a developing plan: difference is the primary task, the concentrated strategy is secondary. It gives some good advices on the four items about Yaxi company: marketingdeveloping plan difference and characteristic plan, personnel resource management plan and financial circulation plan. It forms PDCA recirclying system about Yaxi company in order to apply the developing strategy effectively. It works out the details of the three items about improving management level, cultivating the enterprise's civilization and changing internal structure.This article combines theory with practice, cites numerous facts and date, applies modern theory and the earlist ideas about strategic management, economy, administration, statistic, accounting etc. The graphs concerned are showed. Although these facts and data come fromYaxi company, they have reference values to the same enterprise about strategic management.