Dongsheng International Business Strategy

With the rapid development of world economy globalization, the international operation of petroleum industry will make progress simultaneously.Most oil-production countries regulate their policy. They gradually abolish the monoplization and controllation to petroleum resource and open to the rest of the world. Thus the internationalization of world petroleum industry come into a new stage. With the large scale reorgnization and reform of Chinese petroleum-petrochemical enterprises and the accession of WTO .Chinese petroleum-petrochemical enterprises put forward " go outward " operation strategy.The only choice they select is to use resources and to develop markets both at home and abroad.As a new type stock company, DongSheng company' s comprehensive capability can' t contend with transnational petroleum company because of its limitation on scale, technology, installation, management etc. Thus it faces difficulties and obstacles on its way to internationalization of operation. Therefore it is much more important to make a correct international operation strategy.On the basis of analyzing the trait of foreign petroleum industry and Chinese petroleum industry, this article finds chances and challenges and maKes the advantages and disadvantages known.Based on the conclusion, DongSheng company put forward its international operation strategy. That is: they must stick to the operation strategy of "based on technology, united to hold large aim, tackle small one independently" .And make operation gurantee measure from the aspect of coorperation mode celection and internal environment.