Jinan Qingqi Suzuki Marketing Strategy Research

SYNOPSIS After 20 years rapid development, although time is not long, the output of Chinese motorcycle industry now achieves 10 million motorcycles a year. It exceeded that of Japan since 1993,and now it's still growing gradually. Joint ventures pocket all of the market shares for high-grade motorcycles all along.With the situation developing,the external environments changes Greatly. Joint Ventures' market share of the high-grade motorcycles is descending, at present it's not more than 10%. How could a Joint Venture make use of it's own advantages and continue to take the lead role? This paper will discuss that, under the present external circumstances, how to set it's marketing strategy could Qingqi Suzuki make progress.After analyzing the external and internal environments of the corporation, the paper Then explains opportunities and threats, advantages and disadvantages of the corporation, and in the end defines it's marketing strategy and combinatorial marketing strategy.Marketing strategy of the corporation: concentration strategyConcentrating on using the product resource, Suzuki GS125 and the brand superiority of Suzuki, the corporation will try to develop new market and enlarge it's sales scale. It will realize sales of 200 thousand motorcycles, and have 2000 sales agencies before 2005.Regular place, market locating and combination strategy of marketing...