Chinese Medicine Is How To Overcome Cultural Barriers To Enter The European And American Markets

As precious cultural heritage for the Chinese nation,TCP is a huge complex system of many years of hard work of the numerous forefathers. It emphasizes the ideology of the whole of nature and human and the idea of practice baced on the Three Factors with human as a central part. This is another system completely different from western pharmacy that has developed by practising anatomy, biology and chemistry.It has played an irreplaceable part in the development of world pharmacy.These years people are more and more keen on returning to nature, The medicine judging from the whole and the evidence baced medicine in other countries are thriving rapidly, which agrees to the Chinese medical whole of nature and human, the ideology of the whole and the wholy analysis and therefore giving TCP a good opportunity to go to the world as well as a challenge.In comparison with average products, it is more difficult to internationalize medicines. With the entrance to WTO, whether TCP may go abroad and occupy traditional markets in Europe, America and other parts of the world, will concern the prosperity of China's industry of traditional pharmacy.This thesis analyzes multi-culturally all the differences in trade, disease treating and health care resulting from the Chinese and western cultures, It points out that TCP can only take its full effect under the guidence of the theory of the former. In other words, the development of TCP shoud be carried forward its intrinsic charactiristic and advantage, the culture of TCP should be internationalized before TCP is.