The Real Estate Market Sales Management

In the swift development of China's real estate market, it is imperative that the real estate enterprise sets up an effective enterprise management system because the enterprise can never cease its steps in the pursuit for higher profits and successes in the competition. As a management measure in the ultimate realization of the enterprise's gains target, sales management not only displays an important function inside the enterprise, but also plays an essential role in the realization of the sales aims as it faces broad end purchasers, exchanges and conveys information as well as guides consumers accordingly.In the present paper, the author presents a full set of sales management methods that have ample operability, as the author was a civil engineer in architecture, real estate development manager. From the range and width of the past professional career, through extensive contacts and idea exchanges with certified planners, architects, engineers, real estate developers, governmental agencies, builders, marketing agencies, property administration companies, house purchasers and other cycles, consulting statistics and data of other related industries, market investigation reports of the line from governmental authorities as well as related records and summaries in real estate development the author has personally collected, taking into account management theories in the industrial and commercial management textbooks, particularly marketing management theory and human resources theory, the author has carried out propounding deliberation, investigation, analysis, research on the sales status-quo of China's real estate market. Combining theory with practice, the author uses the process as a test on the study results the author has undertaken these two years so as to uplift the management capability in the days to come.The sales management falls into the category of the management studies and is an important part of the marketing management in the market. The sales management has ample operability and can be employed to guide daily management of the sales work. The sales management of the real estate market has various links such as the making of work plan, market investigation, effective administration on sales personnel, decision and realization of advertisements on mass media, standardization of daily work procedure and sales locality work procedure, standardization of sales locality transaction procedure, implementation of sales promotion program, control on the progress of the sales stages, etc. Among other things, the links of effective administration on sales personnel, decision and realization of advertisements on mass media, standardization of daily work procedure and sales, locality work procedure, control on the progress of the sales stages are the most important links in the sales management of the real estate market. In the present paper, the author has made analysis on and inquiry into the management details of the mentioned sales links and worked out a set of effective management methods.From the founding of the People's Republic of China in 1949, the real estate industry was subjected to the control of the planned economy. The industry was shrinking and remained quiet for a total of 30 years. In the year of 1978, China adopted economicreform and opening to the outside. Since then, China's real estate industry has embarked on a road of constant development. The industry has been growing out of nothing, from small to large and has passed four stages of recovery, slow development, abnormal development and readjustment. Around the year of 1997, China successfully realized a soft landing for her national economy. To ensure a sustainable increase of the national economy, the central government adopted the positive financial policy so as to push the economic development through increasing investment while housing consumption was placed on a most important place, being treated as a fresh growth point in the national economy and a new hot consumption point in the country. A series of related...