China Mobile Communications Corporation Monternet Business Model

With the rapid development of Mobile Telecommunication and Data Telecommunication, the combination of these two area - Mobile Data Telecommunication is becoming very important area . The paper analyzes the business model of "China Mobile Monternet Project" with the research of development of mobile data telecommunication market by means of theory and practice way.In view of the current situation of China mobile data service , this paper makes a deep research on its existing problems and related strategies. Moreover, the business model for the mobile data market, a detailed analysis on the function of business model on mobile data market. Furthermore, it researchs the business model of China Mobile Monternet Project in consideration of many aspects such as the strategies , service function, operation regulation, system construction and billing module, etc. The paper also analyzes the example of business model "I-Mode" of Japan NTT DOCOMO, emphasize that the most important core value of "China Mobile Monternet Project" is the completely opened system for the content and service ,thus , the new telecommunication operation business model is , the operators work as the major object ,and take the contents and services which provided by the service providers as the resources. The basis of Monternet is the opened ecosystem ,it provides the cooperation and both-win .To build an reasonable and effective business model for the mobile data servive, making every one who join this market is benefit from it, then can make the mobile data service go to the successful way.