Sichuan West China Dairy Company Supply Chain Management Model

In the 21st century, with the progress in science and technology and development of economy, the competitive environment with which the enterprises must be confronted has changed greatly. Traditional pattern of manage that had only concerned with inner resource and the ability of competition of the enterprise has not adapted new competitive environment.Supply chain management met the requirements of the era of information. Supply chain not only concerned with the inner resource and the ability of competition, but also the external ones. It is a new idea and methods of management. The traditional manage system and operation pattern of our country's enterprises were different from it in great way, couldn't meet the requirement of supply chain and affected the survival and the ability of competition of the enterprise. As the number one in dairy industry in West China, Huaxi dairy produce corporation Ltd. of Sichuan province had already been out of it's power in today's keen market competition because of it's maladies in running and operation of supply chain manage. So it needed imminently to optimize the allocation of resources among the enterprises on the supply chain by the manage of supply chain and improving the inner manage of enterprise and the operation pattern of whole supply chain. And thus, the enterprises could build up their ability of competition and withstanding risks, decrease production cost, increase productivity, flexibility of production and the ability of fast meeting the customers' requirements. Then, the enterprises could survive and develop under the keen market competition.Huaxi dairy produce corporation Ltd. was the research objective in this paper. The writer analyzed elaborately the produce actuality and the troubles in operation of supply chain of this corporation by the comprehensive research, on the basis of which the writer set outthe necessity, and offered pattern, approach and strategy of the manage of supply chain. With the systems analysis and the theory with practice method, this paper also offered some operable measures in a sense about how the local dairy produce enterprise could build up it's competition ability by performance of the manage of supply chain.