"advanced Culture" To Promote The "advanced Productive Forces" - On Virtual Enterprise Culture Construction

As technology advances, knowledge economy grows at a high rate, and global economy develops towards integration, information technology and networking, a virtual enterprise has become an important form of organization in the 21st century. As a result of the unique characters of information technology, a virtual enterprise also poses a series of new cultural phenomena. It is an important subject of Marxism to drive "advanced productivity" with "advanced culture" and deal with the new phenomenon of corporate culture with Marxism cultural theories, especially "Three Represents" in the new era. In a virtual enterprise, human is a key factor. In a completely new networking environment, a virtual enterprise faces more cultural challenges and it relies more on cultural support to develop itself. The relativity of "advanced culture" and "advanced productivity" offers a favorable reference to the form of new enterprise.