The Second Pioneering Work And Corporate Culture Of Chinese Enterprise Reengineering

The corporate culture theory is the newly emergent novelty born with the knowledge economy. It is the innovation development of the management theory. With the tides of integrated global economy, the corporate culture is coming turbulently. As one of the key competitive power of the enterprises, the corporate culture has cohesiveness inward and competitiveness outward. In the modern economy, it is the sources of the lives of enterprises to innovate. And all innovations of the enterprises have the tightly connection with the culture innovation as well as the thought innovation. As the forerunner of all innovations, culture innovation has taken as the primary position.China's economy and enterprises reformation enter into the new era, and the enterprises are facing the good opportunity to start a new undertaking. How to start a new undertaking successful, and how to pre-guide a new undertaking, becomes a severe problem that lots of enterprises of our country hope to solve. And the corporate culture directly leads to the success or failure of carrying on a new undertaking. This thesis probes into a new undertaking and key elements, contents, procedures of the culture-reform of enterprises that will start a new undertaking soon. The thesis hopes to give some good edification and reference to the enterprises of carrying on a new undertaking.