On The Construction Of Advanced Corporate Culture In China

Corporate culture is the production of senior stage of management theory. Its basic feature and center issue is value view and corporate spirit. Corporate culture is the sign of corporate visual, combining internal power of corporate development. It pays attention to agglomeration in the corporation and visualization out the corporation. It is the inherence power of the development of the corporation, the valuable immateriality capital and fortune.This paper analyzed the problem on the construction of corporate culture in our country and brought forward the basic idea on the construction of corporate culture in our country.1. Manage corporation by virtue is the moral content of advanced corporate culture construction. Construct corporate culture according to the direction of socialistic culture is beneficial to form advance value view and corporate spirit, helpful to strengthen personnel's centripetal force and agglomeration, favorable to keep hearty energy and standing competitive force.2.Stand out national characteristic and assimilate nutrition from Chinese tradition culture. Chinese people have created effulgent culture and rich manage thought in thousands of years. Both "Military Science of Mr Sun" and other classical Chinese theories all contain valuable manage thought. Our corporate management should based on Chinese tradition culture same as learn form foreign advanced manage technology to build a powerful corporate management and improve the compete force of our corporation.3.Our country has joined in WTO and we are facing large challenge from foreign culture. We must insist on " honesty and keep one's word " to create the " virtue soul" and " business soul" and increase the competitive force of our corporate.4.Advance with the time, construct corporate culture with time feature to adapt to the international affairs. We must protect and strengthen ourselves to avoid harm in the competition all over world.5.Cultivate visualize and brand, breed corporate spirit. Brand is the important embodiment of immateriality capital for a corporate. Create our brand is an important barrier to guard our market.6.Establish communion value view and corporate spirit, combine CI design and corporate culture construction all the importance contents of construction.