A Study On The Strategy Formulation And Optimization Of Organizational Structure Of Jinmao Company

Jinmao Company integrated product development, designing, production, sales and services into a whole. The product mainly has caulking gun, cleaning tools, gardening tools, cut nails, ladders and so on 。Over 90% of the products are exporting to everywhere in the world. Inspired under the enterprise idea of "Jinmao spirit, and striving to create first class ", The sales account of the company has increased progressively by about 30% annually since 1999, Mr. Shi Guansheng, Minister of Foreign Trade and Economic Cooperation, visited Jinmao Company for investigation in 1999. But,Jinmao Company is faced competitions from market, and the organization has some difficulties to adapt to the changes of environment and the development of the market.thus the reformation of its organization becomes the serious strategy issue . First, this paper describes the development actuality of small & medium sized enterprises, especially the development direction of the national enterprises. Next, the paper analyses the main products of Jinmao Company by the PPM method ,and analyses the internal and external developing environments of Jinmao Company. Based on the SWOT analysis, a reasonable strategy is presented through the strategic quadrilateral method. Finally, using the theory of four steps enterprise management and combining the current diagnoses of Jinmao Company, the paper brings about the management organization structure of this company. And tabled some proposals for Jinmao Group future activities.. I sincerely hope this will be used for Jinmao Group's future activities...