Accession To The Wto, Jinan Iron And Steel And Its Countermeasures

JiNan Iron And Steel General Groups is oversize metallurgy corporation, the steel output 300, 0000 tons, The sum employees 40000. The iron and steel industry is faced with great challenge after China entry into WTO. Compared with developed countries, the quality of our products is inferior to them because of weakly technological innovation.3' Dec 2001, the PRC in due form to join to WTO, Iron and steel industry is an industry which complete on-limits. it cause to a challenge and opportunity compete environment. I have work for jigang for many years. I have understood the general situation of jigang.This text passes the study on Jigang Group market, Want to put forward the strategy of the entry international market of an effectiveness and strategy implementation way for the Jigang. that faces competing for the pressure seriously day and day.In the article inside and outside environment in enterprise go on toanalyse, and analyse enter the WTO impact on textile enterprise, thecompetition advantage and inferior strength havings of Jigang especially;Through consuming the analyses of culture to metallurgy, Jigang Groupestablish strategic idea that lead on demand ; Analyse about three kindsof basic competition strategic advantages, the risk, suitable way, Jigangshould adopt the competition strategy of low cost, differenceizationThe conclusion:Jigang Group should adopt the competition strategic of low cost, difference strategic, and quick to adjust product structure...