Hengshui Excursion Yu Textile Ag Development Strategy

First, this thesis introduces the background of the subject study, the summary of strategic theory, history and current situation of AoYu Corporation, and determines the task of the strategic research. Then, according to strategic theories, we analyzed the external environments of Ao Yu Corporation, mainly at the general environments, environments of the industry and structure of the industry. It analyzes five factors, which influence the industry and the main two rivals of our enterprise. We draw the exterior opportunity and threats of our enterprise. Still then, we analyze to inferior circumstances, separately at the equipment situations, organization framework, the profit situations, human resource situations, managerial ability, marketing ability of our enterprise, etc. We conclude the inferior strength and weaknesses. So, we get the SWOT Matrix of our enterprise. Still then, according to the SWOT Matrix, we determine "ten-five" goals and the development strategies of enterprise. At last, according to enterprise development strategies, we determine the main tasks, countermeasure and measures of strategies implementations of our enterprise.