"hna Phenomenon" And Its Revelation

It is a miracle for Hainan airline corporation ,established only ten years ago, to thrive rapidly and become the fourth largest enterprise in Chinese airline industry. It is not accidental that Hainan airline corporation succeeded .The internal causes can be concluded as follows: Firstly, it establishes normative modern enterprise system and advanced management mechanism. Secondly, it adopts unique strategies of market entrance and enterprise expansion. Thirdly, it shares the benefits of specialization and scale economy. Fourthly, it implements the strategy of cost leadership based on the effective management and strategy of differentiation based on individualization. Fifthly, it operates capital successfully. Sixthly, it carries out the strategy of enterprise culture and brandeffectively. Finally, it follows the combinative principle of stimulative mechanism and restrictive mechanism, and so on.