Szyh Direct Mode Implementations

At beginning of the new century. New Economy is a fresh economic word. It appears frequently in various media and in front of people, and changes the world in an unprecedented way. Internet brings world-shaking changes in business environment that enterprises and consumers coexist. As a means of business operation based on Internet, E-commerce gives birth to diversified commercial models. Facing fast changing rules in market, domestic enterprises are equally confronted with the problem of whether and how to adjust their business models. Based on concrete conditions of SZYH Communications Ltd.. and taking consideration of external market environment and internal capability, the paper put forward establishing direct model, an operation model applied to new economic rules, adequately using Internet, enhance our core competitiveness, walk up to success in new economy era.The direct model is designed exclusively for SZYH, which is an innovative SCM(Supply Chain Management) model that is based on Internet technology and different to traditional supply chain management in the environment of new economy. The model introduces the conception of SCM on the basis of ERP(Enterprise Resource Planning). It not only emphasizes the strongly business processing ability of ERP, but attach importance 10 complicated business plan and overall optimized ability. The technology makes full use of modern IT and B2B model. Meanwhile, through integration of suppliers and customers, it aims to realize virtual corporation based on Internet in order to integrate the flow of material, capital and information to sharp the core competitiveness by effective planning and management.The way of how to realize direct model, a proposal must be followed: marketing competition result in enterprises need SCM. SCM stimulates enterprises to engage in ERP, while the implementation of ERP pushes enterprises to realize E-commerce. E-commerce promotes virtual enterprises management, and virtual enterprise management promotes competitiveness of enterprises and supply chain. It is also noted that the realization of electronic flow of internal business processing is the foundation for realization of E-commerce and is an effective means of avoiding bubbles. It states that E-commerce serves as means for transforming operation model not the ultimate goal. I believe that the paper will provide feasible operation model, and provide reference and direction on E-commerce and integrated supply chain management for other manufacturing enterprises.