Zouping Aluminium Company Limited Competitive Strategy

Aluminum, a light metal with erosion resisting and electrical conductivity, is widely used, especially in construction, packing, electric power, consumption products and transportation. In recent years, with fast and continuous development of our economy, aluminum is greatly needed in the market, which promotes the investment and development of the electrolytic aluminum. Since January 2002, the import tariff of the electrolytic aluminum was lowered after China's entry WTO in 2001. That indicates the competition will become more and more severe in the field of the electrolytic aluminum.Although Zouping Aluminum Co., Ltd. has got its advantages in product quality, technology, cost and so on, it has to face the pressure of material purchasing and severe competition. It's a major problem for the company to face on how to use its superiority, how to improve its competition and how to occupy a fine position in the severe, competitive market.After this article analyse generally the state of nationwide and worldwide aluminum industry, it has an in-depth analysis of the competitive structure of electrolytic aluminum industry hi our country with Potter's five power structural analysis mode and thus we understand the opportunities and threats confronted with the enterprise. On the basis of careful study on the actual condition of Zouping Aluminum Co., Ltd., this article amis to find out the strengths and weakness of the enterprise. And with analytical approach of SWOT, a far-reaching plan of our company and an overall strategy that the longitudinal integration development is to be carried out are put forward and the measures about how to assure the implementation are raised in accordance with problems existed in the enterprise.The article is hoped to offer useful reference for our country electrolytic aluminum and aluminum processing industry's dealing with the keen market competition...