Competitive Strategy Of China's Small And Medium-sized Third Party Logistics

The emergence of the third-party logistics provided chances for Chinese enterprises. After China's entering into WTO, China logistics industry has captured extensive attention of the home and overseas, which has become one of hotspots. All types of enterprises swarm into logistics market like: many traditional storage and transportation companies change into the third-party logistics, lots of company logistics participate in society logistics, a great deal of private, joint-stock, joint-venture logistics are leaping every day. China logistics market will change soon. At present, China third-party logistics market is still in infancy, which give priority to medium-small enterprises. Faced with chances and challenges of China logistics market, whether the medium-small 3PL have their survival and develop spaces, how to select and exercise competition strategy. Therefore, using the related medium-small enterprise theories, competition theories, and combining logistics characteristics, china logistics practice to study medium-small 3PL survival and developing space and competition strategy is of practical significance. Through study of medium-small 3PL advantages and disadvantages in the 21c market competition environment, provides a viable way for study of the medium-small 3PL survival and develop space and how to select and exercise competition strategy.The right choice of competition strategy has direct impact on the survival and development of the medium-small third-party logistics. The medium-small third-party logistics have their own survival and development space. If they are good at searching for market ignorance, do well on market orientation, supply customized products and services and cultivate core competition power, they can hold their own market share. In the end, through deep analysis on company A, we conclude that if medium-small third-party logistics want to survive and develop in the fierce market, they must know clearly about themselves and their competitors, penetrate business opportunity, combine with their own situation, select suitable service products, cultivate core competition power and strive for initiative.