Cigarette Marketing Model Of The Tobacco Business Enterprises

Unlike the some Western countries, The China Tobacco is owned and run monopoly by the State. With the new WTO membership, China promise to discard the Tobacco Monopoly system step by step, the growing competition from Top 3 tobacco marketing players shall be faced in our own country. Obviously, traditional business model is no longer fit to this changing environments, the new tobacco business model becomes HOT topics during the recent two years.We analysis the internal and external China tobacco business environments and explain why does the China Tobacco choose to update its business module during the different stages. Based on our research into the independent cases of those successfully implemented CRM, E-commerce, and modern logistic concept, we put forward a new model called " e-Business & Logistics". Using the our field experience in Anhui Tongling Tobacco Company, we describe how the Cash flows, Goods flows, Information flows in that model, and explain why and how to update the our CRM concept and tobacco monopoly marketing techniques. The idea of managing the retailing market through Chains Operation and Transparency Policing is also discussed in this paper.High efficiency, low cost, chain operation are the three key points for China Tobacco Business new model. This paper might be of some uses to those who wants to increase its core competency and shifts to modern logistic enterprise.