Corporate Marketing Strategy Research

The marketing strategy of Corporation is discussed in this paper in order to give the corporations some suggestions when they do their business. Firstly, the paper begins with the marketing theory, and analyzed the marketing actions of Shandong Dongda Chemical Industry Group, and then come to a conclusion that how to make the marketing strategy of corporations and how the marketing strategy to be used in all the process of the corporations. The making and conducting of the total strategy of the corporations to do their business must be in corporation with the marketing strategy. To meet the demand of the market is the central duties of all the actions of the corporations.In the end of this paper, it give advise to all corporations in China how to do marketing strategy planning on the base of the Shandong Dongda Chemical Industry Group. And the this paper draw a conclusion that all corporations in China must make systemic marketing strategy immediately in order to strive so as the corporations in the market compete so aggressively.