Internet Marketing Research, In The Agricultural Industry

Since the forming of agricultural means of production (hereinafter referred to as AMP) for nearly half a century, you might see that dramatic change in AMP has been accompanied with progressive information technology. So far, the network of AMP faces a survival condition filled with fierce competition in the Internet era, and shows off in the following factors: 1. Striking contradiction between AMP multi-culture service and its tendency. 2. Close distance between management of AMP and customers will change its management orientation dramatically. 3. AMP network sales confront a competitive market environment. 4. Quantity of competitors against AMP runner scales up, and its competition will become more cutthroat. Hence, network sales will definitely be the final choice of AMP management growth.AMP network market has weathered 3 development stages. The 1st stage is producer's internal network market. The 2nd refers to domestic and global producers as well as customers. The 3rd lays in "on-line browse and transaction", which is the ultimate scope in network sales growth。Network sales performance of AMP must boost enterprises' core competitive force, namely, pursuing qualified products and trademark as the core, combining with such promotion means as ads, broad business, personnel sales promotion, and setting up full sets of pre-sale, on-sale and after-sale service system.Network sales performance must develop the impact of quick response supply chain, namely, based on the core enterprise, integrating suppliers, manufacturers, distributors, retailers and ultimate customers with a united and seamless network chain, via control on funds flow, materials circulation and info flow, and fostering a most competitive union.Network sales performance must set up an integrated and trans-enterprise support system: ERP system has fulfilled the connection between info and business flow within the interior of AMP, which has linked functions like enterprise finance, materials circulation and so forth totally, and enjoyed basic info of enterprises, so as to enhance operative efficiency of AMP enterprises.The above-mentioned factors play a vital role for network sales efficiency in AMP commodities network sales management, and yet match the development strategy of enterprises' actual condition. First of all, emphasize and do network sales strategy well. Secondly, settle 3 crucial problems down like products' high tendency, individualism, network market planning, etc., which determining network sales competition. Thirdly, make reform on forms of current AMP network operation management organization. Fourthly, integrate and recreate AMP business flow effectively, and realize the effective combination between traditional business and network business.Through the analysis, it's considered that the effective settlement design is to set up on-line AMP supermarket, regard network sales as a platform, integrate market research on-line products, varieties growth, internal operation and market generalization as a whole, and turn away from scattering on-line business limited resources of AMP enterprise.