The Yongxing Steel Company The Choice Of Low-cost Strategies And Implementation

The enterprises' economy environment has changed greatly when compared with those in the 1990s when China entering into the new century, and which may affect enterprises' yield prosecution, and also directly influence their existence and development The purpose of this research on enterprises' strategy is to judge and select a developing strategy that both satisfy enterprises and the society according to environment diversification and self qualifications. By selecting Anyang Yongxing Steel Corporation in Henan province as the subject, and considering the environment diversification as a factor, this article does a research on it's existence and sustainable development from a strategy level.On the bases of conducting a deep analysis on both the inner and outer performing environment in Yongxing Corporation, mis article makes certain the cost-oriented competitive strategy and puts forward a suit of actual implementation blueprint, and also verified this project by practicing it in the corporation. It applies the tool provides by Porter for selecting a suitable low cost strategy, and the value chain method and other financial tools for the enterprises' cost analysis.There are seven parts in the article, introduction is in the first part, and which presents the background, meanings and purpose of this research, and also the latest research status quo of other enterprises' competitive strategy both in China and other countries. Exotherica gist is in the second part, which introduces and summarizes the relative theories concerning enterprises' strategy and low cost strategy. The inner and outer enterprises' environment analyses are exerted in the third and the fourth parts, which focuses on introducing the market environment and the management status that Yongxing Corporation has experienced. And by combining the value chain method and the Porter model, it evaluates the critical inner and outer strategy factors of the corporation, and constates the outer opportunity and the inner management mechanism. In the fifth part is the constitution and the selection of Yongxing low cost management strategy scheme. By value chain and critical outer factor analyzing, and also the evaluation of inner resource, environment, management, mechanism, and other inner factors, it concludes that low cost strategy is an appropriate choice when comparing with small-scaled competitors. And the implementation of low cost management scheme is in the sixth part, it proposes a suit of performing scheme by combining Yongxing's practice and the characteristics of village enterprises. Summarize and conclusions are assumed in the last part, and it also includes the inefficiencies and future researches.By adopting literatures, performing field survey, statistical analysis and comparative analysis, and so on, this article labors the inner and outer environment of Yongxing. And Management, Economy, Enterprises' Strategy Planning and Management, and etc. are exoterica gist of Yongxing low cost management strategy.