A, Sales Incentive

Encouragement is an important function in modern management, which is a key question of the management. How to seek an effective method and way to encourage staff to work hard is an important thing which administrator pays attention to most. The completion of sale, which determine the obtaining of enterprise's, has been a link of managing that enterprises have paid attention to most all the time .The course sold should be finished by sales force. Study how to encourage the sales force to behave by producing better achievement, not merely has a very strong practice meaning, and still has a very important theory meaning. The full text is divided into five chapters: Chapter One gives a retrospect of the motivated theory, which includes the theory framework of strategic encouragement and sales force's job cycle theory. Chapter Two offers a brief outlook of A company, which includes the strategical planning, institutional framework correctly for enterprise's management environment and human resources state. Combining with the analysis industrial environment, this chapter has probed into the management theory of A Company and thinking, meanwhile, it introduces state of sales force of the company, to analyze in details, points out human resources master plan, company of sales force and choose the right person. Chapter Three encourages the problem to study for company's sales force, performance check and rate, training and career plan, three respects explain encouragement current situation, A Company from salary separately, analyze the system question of the existence. Chapter Four is a key chapter of this article, encouraging the issue to Company's sales force , getting concrete improvement and advice and the scheme is designed again, the concrete step includes: Carry on work, define job requirements of sales force and it makes a reservation to work again, carry on sales force's satisfaction investigation, grasp the staff's true idea and demand, integrate each side information, combine company strategic and managerial consideration, welfare , performance check and rate, training and career plan system perfect and improve to salary. Chapter Five encourages the system result to appraise for the sales force after improvement, and puts forward and perfects the thought which is encouraging the system constantly on this basis. Based on above mentioned, we can draw a conclusion that how to establish an effective motivated system in A Company which is not only suitable for its operation characteristic, but also scientific, effective and maneuverable has important theoretical research meaning, as well as realistic meaning.