New China Life Insurance Dalian Market Competition Strategy Research

The modern financial industry is composed of insurance, banking and security. According to Chinese law life insurance and property insurance must be parted to manage. These years, Chinese economic system are changed from planning economy to marketing economy. The pace of reformation and open to world go faster. China joined WTO. According to the items of service trade, China will open insurance market step by step. More foreign insurance companies pay attention to Chinese insurance market which is potential. Native insurance companies go faster to the challenge of foreign companies.The insurance market of Dalian is big. Now there are many insurance companies in Dalian. Many foreign insurance companies set up agency in Dalian and are ready to enter the market. The competition of the companies is drastic. The strategy is important to get advantage and development.This paper totally includes five sections, and the first section introduced the development of XinHua Life Insurance Ltd in Dalian. The second section introduced the life insurance market in China. The third section introduced the life insurance market in Dalian. The fourth section is the analysis part, analyzed the competition of the market and established the competitive strategy. It also choose the strategy in Dalian market. The fifth section established the developing marketing strategy of Xinhua life insurance ltd based on the third and the fourth sections.This paper systematically constructed the strategy of Xinhua Llfe Insurance Company in Dalian region, not only set up the analysis frame for strategy and also clearly formulated the strategically executive plan. It provides an example of strategy formulation and has practice value to the branch of life insurance company in market of a province.