China Life Insurance Company Of Hunan Market Strategy

Based on the theory of five competition functions created by Porter, in conjunction with the nuclear competition theory, the RBV theory and the novation theory, this article makes a detailed analysis of the external economic environment, the trade structure of life assurance, the rival's situation as well as its own competence. And the development characteristics of Hunan life assurance market and the superiorities as well as inferiorities of the company are discussed. After that, in accordance with the market competition degree, the article makes a subdivision of the life assurance market and confirms the competition rank of the company in the whole provincial life assurance market. On the basis of the above analysis, the article makes a macro market competition strategy for the company by means of SWOT, meanwhile the article also makes some corresponding strategic measures for the company to comply with in each subdivisional market according to the company's competition rank. It is believed that these strategies are sure to enhance the company's competition, thus help to maintain its superior competition position in the future market.