Research On New Product Development Fuzzy Front End (ffe) Influencing Factors

The Fuzzy Front End is a key factor for the success of new product development. It can not only improve the performance of the new product development, but also save the develop time of the new product.This paper firstly explores some of the most important factors that exist in the Fuzzy Front-End (FFE) of New Product Development (NPD), which will affect the NPD's performance. The relationship between these factors and NPD's performance are also been probed. The whole paper includes three parts at all: theory research, empirical research and study conclusion and suggestion.In the first part, we give a common definition for the FFE. Then, on the basis of many foreign scholars'conclusions, the author puts forward series of theoretical hypothesizes and build the theoretical model. The paper summarized the research results on FFE of NPD by many foreign scholars, takes the deficiency into account, and put forward the research structure and therotic hypothesises.In the next part, the author provides the index system for this study by summaries some researcher's results. Hypothesises are tested by questionnaire analysis, the relationship between factors and performance are also explored. After that, the author gives the general conclusion for the study and optimizes the model by Amos software.In the end of this paper, the limitations and highlights of the whole research are outlaid, some of management suggestion are also introduces. The implication and further research are discussed.