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Consumer Electronics Sales Service Supply Chain Management,

Posted on:2005-05-19Degree:MasterType:Thesis
Country:ChinaCandidate:M F GuanFull Text:PDF
GTID:2206360152957278Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
In this paper, we firstly discussed the current situations of sale and after-sale service in consuming electronic product market. The importance of after-sale service was also involved. Based on this situation, we proposed that the after-sale service management of the consumption electronic product is the key to determine whether the corresponding supply chain could be optimized and play the greatest function. And it thus would receive extensive concern from electronic production firms.We mainly studied the varieties, characteristic and the main problems existing in the after-sale service market of consumption electronic product market in China. The result is not allowed for optimist.Though, under the environment of buyer's market, numerous manufacturers do not hesitate to increase accessory supply, consolidate and strengthen all its service microdot and corresponding after-sale service network constantly, in order to promote the products sale, maintain the good brand image and keep good service reputation. But domestic brand and foreign product are still remaining great distance in after-sale service. Generally speaking, there are 3 aspects that we should notice: (1) the after-sale maintenance is difficult. (2) The serve network was imperfect and (3) there are defects in after-sale service management.We conclude that future after-sale market should regard customer as the centre to and become humanization, individualized, networking, scaling and specializing. Based on the basic theory of supply chain management, we studied relationship between the supply chain and after-sale service. And the strategies of supply-chain manage in after-sale service was: Change from cost as the centre to customer as centre.In the end, combining with the theory of supply chain management and Markov Chain, a prediction model for mobile processing capacity and accessory demand was constructed and then validated, in order to offer some reference for correlative industries.
Keywords/Search Tags:Supply chain, Management, Consuming electronic product, Markov Chain, Prediction model, Service after sales
PDF Full Text Request
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