Commercial Residential Development

At present, with the improvement of the economy lasting growth and income level of resident of our country, per capita living space improve a lot already, people's requisition for house from simply having "adequate food and clothing" to change to the comfortable type already, require simple, size material key element of aspect of area of house no longer, and carry out the transition to the comfortable type, even enjoying type. Begin to look for the one's own home, house not merely, humane factor purchase in consumer appraise factor occupy high status more and more. Especially urban life give pressure of people more and more heavy, live in reinforced concrete jungle at present, thirst for the cultural intension of the house even more. Sense of ownership, neighborhood sense, community sense are the person who buys property deeper inherent demand, so create one harmonious neighborhoods relation, inhabiting cultural extremely urgent homing warm. Under these conditions, the real estate developer must adopt new theories to face these challenges.At the understanding, this paper is based on theory of consumer behavior, draw lessons from sociologies, social psychologies, environmental psychology, and the relevant theories and researches, first analyzed the daily contacts characteristic of commercial residential area consumer and the interactive characteristic with space environment, which include people's demand level characteristic, behavior psychology and interaction law of the environment, the concrete characteristic of daily contacts and non-daily contacts of associating in the activity, the relationship between activity and space arrangement and so on.According to the result of above-mentioned analysis, combine the current developmental trend of the domestic commercial residential area, proposed the community development mode. This mode except the flow in general commercial residential area development, study and point out the structural factor that should be paid attention to emphatically, should optimize most on the scale, want the networking on the structure, want the neighbourhoodization on the space, want the rationalization on forming a complete set, want open on managing come, and with these to guide the real commercial residential areas development.