Non-centralized Channel Coordination Mechanism Under The Conditions Of Competition In The Supply Chain Performance,

From 1960s, especially 1990s, market environment had being changed a lot with the progress of technology and the development of productivity. The characteristics of market had being changed from a few varieties, small batch, commonly, low time-asked to much more varieties, big batch, individuation, high time-asked. And the demands change rapidly and indeterminism. At the new condition of market, the quick response to customers becomes the key factor for the subsistence and development of enterprises. Enterprises'tactic of vertical integration had being challenged that never faced. Then come forth the thought of horizontal integration. Global production chain comes into being Supply chain management is the representative of the thought of horizontal integration. A high efficiency supply chain management needs to realize the seamless connection of material flow; fund flow and information flow between enterprises of the supply chain. It's a new type of cooperation that pursue the maximal profit of the entire supply chain, based on building the tactic cooperation relationship, not the traditional cooperation. The objective of setting up the channel cooperative mechanism is achieving the seamless connection between the independent enterprises, conformity the resources the supply chain, advance the competition ability of the whole supply chain, and finally realize the maximal profit of the entire supply chain. The key point on devising the channel cooperative mechanism is balancing the market response rapidity and profit. With the drives of increasing competition pressure and information technology, some supply chain had greatly improved the profit of the entire supply chain by making use of new type of channel cooperative mechanism. And the much better cooperative mechanism is a non-centralized decision-making mechanism that can ensure respective object being consistent with the total object. If it is true the channel cooperative mechanism is perfect. Therefore, studying the non-centralized decision-making mechanism is very important for optimizing the channel of supply chain net. This paper...