Aaa To Reinforce The Company's Marketing Strategy

The purpose of the thesis, which is "the marketing strategy of AAA reinforcement enterprise", is to probe into the guiding function of strategic theories and marketing theories in the marketing works of project constructing enterprise, and is to seek methods to solve the marketing issues of AAA enterprise according to the combination of theories and practice. In the order to achieve the goal above, relevant information of AAA enterprise and marketing problems which is the decline of sales volume are given a brief account in preface hinders the development of the enterprise. In order to solve this problem, the author of the thesis analyzed national economy, regulation, technology, market demand-supply situation and competition condition, and then researched marketing strategies and tactics. Through the research of market environment, the opportunity, threat, strength and weakness which AAA enterprise is facing are briefly introduced. Opportunity : national economy developed steadily, which makes an increase in the demand of the principal part reinforcement and of the reinforcement of the old bridges. New departments and villas and the maintenance of old factory workshops increase the demand of reinforcement. The would-be publication of reinforcement standard will benefit AAA enterprise to accept transaction and expand market. Threat: macro-control decelerates the infrastructure investment and decrease the demand of reinforcement. The market is out of standard and competition is out of order. The profit will decrease rapidly. In the past few years, customers were hardly familiar with reinforcing standard and factories are still in the condition of non-standard. The gross demand of reinforcement of principal part structure in Sichuan is very limited, which can not achieve the marketing goal of AAA enterprise. Strength: good quality,...