Zhengzhou Telecom Broadband Marketing Mix Study

When new China telecom enter the north of china, hundreds of difficult it must to face such as shortage of people, equipments, infrastructure etc. Henan telecom invest 1.8 billion RMB in metropolitan area network and telephone fixed platform construction since the foundation . During the time , China net telecom put grit in the machine. On one hand new telecom was busy doing construction ,on the other hand developing the business . The completion of Telephone market was between China net telecom and China railway-telecom before the telecom corporation came into Henan province, actually the threat of railway-telecom was small and the confliction between them was easy to solve by negotiation. However the battle between China net telecom and China telecom was severity when new China telecom enter Henan province, for they both had the same service of broad band, telephone, public telephone and so on. Zhengzhou telecom had got the achievement of 101831 hold families, 5963 broad band users, 9614 door public telephones, gross income is 8 million RMB in the end of January 2005 .The thrive of Zhengzhou Telecoms means the fall of Zhengzhou CNC for they have the same type of business and their proportion of market is relatively fixed . So this situation lead to the confliction that can not be solved. In the past two years the completion need to fish for new measures in the short of literature, comments and treatise.This article shows a clear process of broad band business in ZhengZhou. Combine market surroundings with the advantages of TE. crop in some analyze matters .i get a conclusion from the nine aspects of whole strategy, reduction strategy, marketing orientation, advertising strategy, price strategy, promotion strategy, channel strategy, services strategy, put up with my own suggestions.In this book we regard the telephone and broad band as our main aspect of development in zhengzhou city. Researching the production of new broad band and the new marketing mode, doing our best to services marketing according to our own resources, put reference for leader about corporation development.