Public Crisis Public Relations Of Our Government The Ability To Enhance The Research

Public Relations is a campaign using various means of communicating and transmitting to promote the mutual understanding and trust with the public, maintaining or enhancing their reputation and image so as to achieve its goal. Having an approximate 100 years' history since its spreading all over the word from the United States, Public Relations is a young emerging subject.In modern society, each organization is in a highly complex public relations network. Due to its intrinsic attributes, the government agencies' public relations network is more complex than any others. As an exertion of Public Relations' principles, intending to gain citizens' support and understanding for its work and to build a good image in public, in order to manage social public affairs more efficiently, the government's public relations is a series of activities using communication means to handle and harmonize the relations with the public.As the globalization's development with an unprecedented pace, depth, breadth, together with our country's reform efforts becoming greater, the instability brought many crises to the society. China has entered a period of crisis-prone. As a manager of public affairs, how to respond effectively to critical incidents will not only influence the authority of the government in the eyes of citizens and the positive image, but also affect China's political stability and economic development directly, further more it will impact on the regime. As an important component of the government's capacity, the government's capacity of handling crisis is also a significant reference to estimate its ability. Therefore, upgrading the capacity is a very urgent and current task for the government.The study can be divided into four parts. In the first part, the study background, the current study situation at home and abroad and the study method and its significance are introduced. In part two, the public crisis and government's public relationship theory are made clear through some aspects such as concept definition, characteristics' revealing, sources recalled. In part three, the public relations capacity is defined, the current status of our government and its capacity of crisis public relationship is analyzed, and the root of low crisis public relations ability of our government is made clear. In the end, basing on the earlier analysis, and absorbing experience from Japan and South Korea, the means of how to upgrade the capacity of our government's crisis public relatrons was probed, including establishing an effective response mechanism and building a crisis insurance system.