| With the rapid spread of industrialization and modernization, the city government make the Wilson's politics-administration dichotomy and Weber's bureaucracy theory as the foundation of modern public administration, rationality - instrumental thinking patterns rooted in the policy and administration of the city government and fill with the pursuit of efficiency and rationality . Compared to the economic miracle of human growth, social justice, democratic participation, human values and more important things, the government desire to achieve organizational goals, achieve high efficiency muche more, which led to the Public Loss and public spirit of the fallen. For the restoration of public spirit and the legitimacy of modern governmentand solve public discourse mode of communication with the rapid development of industrialization and modernization, the unprecedented spread of the crisis situation, and the conflict between complex human phenomenon and complicated social problem, to resolve our city government characteristics: closed, top-down one-way which exist in the public communication discourse, to meet with, The accelerated pace of reform and opening makes the economy development and brought a high degree of diversification of interest groups, then cultural thought open lead the diversity of human thoughts political modern-induced awake the civic consciousness and information explosion happened after social information deepening "bottom-up" Current state policy requires increasing.To meet all of these, the author tries to post-modern discourse theory of public administration to find a way out. From the inner idea, looking for a mean of public administration and deep meaning in social governance. Based on the people-oriented philosophy to reconstruction of the city Government public discourse mode of communication, shaping the city government administrative discourse path to meet requirements of the citizen's participation in the public policy process, so that lead to a harmonious relationship between the government and society. Establish the internal logic and values of public discourse to solve the complex crisis City Government encountered in the process of social controlat the present stage.The open chapter introduces the background and significance of the papers and define the discourse, discourse theory and the concepts of public administration .There is a brief description of research status of the traditional discourse theory and discourse theory of post-modern public administration, and proposed the ideas and methods. Author reveals the bases of the city government public discourse mode of communication theory's reconstruction post-modern public administration theory, postmodern social theory and democratic theory conventional discourse and then make a briefly introduced. After the introduction , author make out the post-modern public discourse mode of communication should be reconstructed and carry out with (1) People (2) effective communication (3) value orientation of the harmonious development. Using Farmer's discourse theory and post-modern public administration, Fox& Miller's post-modern public administration theory of discourse as a analysis tool, briefly described the main elements of the analysis tools: imagination, deconstruction, Deterritorialization, diversity, discourse legitimacy, the real language forms, public energy field , and make the instrumental analysis on this basis with seven aspects of the Shanghai Municipal Government existing discourse model, that is legitimacy of the public, creative, non-regional, in the form of discourse, moral stance, deconstruction capacity and public energy field to create. And to use the Shanghai Statistical Yearbook, Shanghai "Eleventh Five-Year Plan", and the Shanghai government administration publicly report such information portal and material, to make an analysis both from the present development status of Shanghai and external requirements of future positioning, through an analysis of public mining Shanghai Municipal Government, the current discourse model and external communication requirements of discourse between five words shortcomings: the output, ideological control, discourse, communication channels, capacity of and provide the basis for reconstruction. At the same time, I choose New York, Singapore and Hong Kong, three cities the size of population and density, economic development, social development and positioning of urban development all have similarities with Shanghai, as a public communication pattern of the model for the Shanghai city government's reconstruction in the public mode of communication ideas, channels and means of communication and protection system has provided important inspiration. Comprehensive analysis of the previous chapter of instrumental and deconstruction as well as international experience and reference, the author put forward the public discourse mode of communication trends reconstructed three goals: (1) to establish a harmonious atmosphere in the public discourse of communication; (2) Reconstruction of a harmonious society the public discourse of communication processes; (3) Establish a harmonious color regret the public discourse to communicate the spiritual core, further reconstruction of the eight principles of discourse modes: reflection, symmetry, line, authenticity, openness, effectiveness, interaction cycle and the fullness of humanity and the post-modern context of communication in the public discourse of Urban Government Model Reconstruction of seven path: (1) transformation of the modern bureaucracy closed the public dialogue process; (2) to establish security dialogue and effects of public communication in real terms system; (3) enhance public awareness and capacity of self-involvement; (4) establishing appropriate environmental context of public communication; (5) role in promoting the rational use of the media; (6) to the Government framework of public communication channels; (7) formed an socialism with Chinese characteristics features of the urban public communication and energy fields. |
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