On The Strengthening Of The Corporate Social Responsibility

Corporate social responsibility is a subject of discipline which involves the legal science, the economics, the management science and many other disciplines, and is also complicated in practice, remaining controversial in theory. Though the concept expression way of corporate social responsibility is various, the essence mostly includes: in the modern society, it is not the only goal of a company to pursue profits maximization, the company should consider for other non-shareholders benefit counterparts'benefits while profit-seeking for shareholders. As a constructive thought, published since the 1920s, unfailing, enduring, corporate social responsibility has won the favor of many scholars, but also blamed because of its challenge to tradition, and is still controversial constantly.China has experienced 30years of reform and opening-up, the economic development has made great achievements. At the same time, while making great achievement in economic development, also has paid a large social cost. Pursuing the economic profits simply and ignoring the social responsibility led to a large number of social problems. With the company's growing strength, more and more people recognize that promote corporate social responsibility has become very necessary and urgent. In this context, corporate social responsibility is increasing rise, the related legal system is increasingly complete. January 1, 2006 implementation of the new "Company Law" Article 5 explicitly require companies to engage in business activities, should be "socially responsible." In addition, the new amendments of the "Bankruptcy Law", "Labor Contract Law" and other legal also highlighted a series of system innovation. However, research on corporate social responsibility started late in China, and China is in the special economic and social transition period, the practice of corporate social responsibility performance is not satisfactory. Therefore, how to design a relatively reasonable system to strengthen the implementation of corporate social responsibility should be concerned about a current one proposition.With the development and completion of the theory of corporate social responsibility and benefit counterparts, the mode of co-management has been gotten more and more concerns. It is great of help companies'development that correct understanding of the relationship of the corporate social responsibility and the corporate governance structure, as well as the function of improving the corporate governance structure to strengthen the corporate social responsibility.This article takes the corporate governance structure as an angles of view, discussing how to improve the corporate governance structure and strengthen the corporate social responsibility. The article first carries on the annotation to the corporate social responsibility theory, analyzing the relationship of the corporate governance structure and the corporate social responsibility, and points out a feasible approach to promote the company to undertake the social responsibility starting from the adjustment of the corporate governance structure. Based on the analyzing on the reform mode of corporate governance structure overseas, the article affirms the theory of the corporate social responsibility again and the feasibility of strengthening the corporate social responsibility in terms of the corporate governance structure. On the experiences form the various countries, the article suggests that strengthening the corporate social responsibility to our country in terms of improving the corporate governance structure.The research on corporate social responsibility in China started late, even though many scholars have made great achievements, but it is rare to strengthen corporate social responsibility by improving corporate governance structure. Corporate social responsibility is not simply a moral obligation. It is not only depend on entrepreneurs conscience, but on formal institutional arrangements for the implementation based on the legal authority to strengthen and implement corporate social responsibility, and the key is to build a more reasonable and efficient corporate governance model. In such an idea's guidance, the article introduces the theories of other stakeholders to corporate governance structure. Ensure employees, creditors and other stakeholders have the rights to participate in the management decision in corporate governance, it can not only effectively form a kind of supervision and incentive mechanism, decision-making more scientific and reasonable, but also contributes to the realization of corporate social responsibility.Based on the fruitful results of previous studies, the article stands in the positive position of corporate social responsibility. Using relevant theory and methodology, the article provides legal supports to regulate the operation of companies, maintain the benefits of other non-shareholders and overcome the negative influence of modern companies to society, and then tries to seek the proper approach to realize corporate social responsibility.Although the ways of strengthening the corporate social responsibility are different from each other, this article takes the corporate governance structure as an angle of view, discussing how to implement the corporate social responsibility. This article briefly describes corporate social responsibility and its background, and defines the concept of corporate social responsibility, with emphasis on the relationship between corporate governance and strengthening corporate social responsibility. The article proposes the suggestions of improving the corporate governance structure in the goal of strengthening corporate social responsibility through analyzing and comparison of foreign-related legislations and practices. This article presents a new cognition of corporate governance structure, and then puts forward to the problems of corporate governance structure from the angle of the corporate social responsibility and the proposals to improve the corporate governance structure.This article takes methods of the historical analysis and comparative study. Social responsibility theories originated in the 1930s of the United State. With the development of social and economy, the theory has continued to evolve in support of different basic theories. It is helpful to analyze the historical background and theoretical basis in different periods taking the method of historical analysis so as to provide a theoretical basis for this article. Through the comparison and analysis on the legislations and practices of strengthening corporate responsibility in The United States, Germany, Japan and other countries, the article draws the conclusion that improving the corporate governance structure can strengthen the common corporate responsibility, which provides a reference for our country's legislation and practice.