Explore To Enhance College Students Daily Ideological And Political Education Research From The Perspective Of Communication

The modern society is an information society which takes the mass media dissemination and the widespread seepage as the characteristics.In this kind of society, people,regardless of study, work, life or entertainment all have close relationship with the mass media dissemination.The mass media dissemination and the society is having the huge influence on the individual.The university students are particularly under the mass media dissemination environment. University students' classroom study is completed under the convenience, the superiority the media brings, such as the use of multimedia teaching in the classroom instruction, network teaching and so on; University student's daily life also cannot separated with the new media technology development such as new ways of getting news, the handset newspaper, chatting ware, the games and so on.How to do student's thought political work in the new time, strengthen the faith and the confidence of following the Chinese characteristic socialist road, perserve the socialism mainstream values, become the talented people whoneeded in the construction of the matherland, maintain the harmonious stable campus environment, build good society, the school, the family becomes a question which university thought political education worker will have to ponder.Carefully examining the opportunity and the challenge which the mass media dissemination time university student's daily thought political education work faces, analyzing earnestly countermeasures and the innovation way of the university student daily thought political education work under the mass media dissemination environment, enhancing practically the effectiveness of the mass media dissemination environment the contemporary university student daily thought political education is the urgent responsibility of university thought political education workers.This paper attempts to analyze the effects the new madia bring to people especially to university students borrowing from dissemination study theory research results. How to persist the Chinese characteristic socialist road guided by Marxism-Leninism, the Mao Zedong Thought and the Chinese characteristic socialism theory, study diligently, exert oneself so as to strengthen the effectiveness of university students thought political education practically to socialism modernization enterprise qualified constructor and successor.