Research On Current Situation And Development Strategy Of Squash In

squash originated in the early19th century, and it marked official entery of squash into China with the establishment of the Chinese Squash Association by1998. Squash is an all-weather sports, which is featured with fitness, recreational, competitive, popular, spectator, and applicability. The values of squash mainly lies in its ability to help people keep fit, release stress, hone perseverance, cultivate sentiments. Because of these characteristics and values, the squash enjoys a reputation for "King of the indoor game" in the world.The Chengdu national sports industry base was established with the approval by the State General Sports Administration on December31,2006. It is the only one in the Western region, and it is also important to the development and promotion of squash in Chengdu. By using the methods of literature, interview, questionnaire, mathematical statistics and logic induction, visiting squash courts in Chengdu, this paper analyzes the squash development and makes a conclusion:1.There are more female squash enthusiasts than males in Chengdu.2. Squash enthusiasts mainly consist of white-collar, workers in Chengdu, whose monthly income is mostly upper-middle level.3. Economic incomes do not directly affect squash lovers.4. Few squash courts in Chengdu. According to incomplete statistics, only5squash courts in Chengdu, of which two courts are only for members, the other three are open to the public.5. According to the survey, there are still not professional squash coaches and referees, nor squash training courses.6. Poor popularity of squash in Chengdu, and few participants in squash.7. Squash is now non-Olympic program, relevant government departments do not pay much attention to it with inadequate publicity.Based on the above findings and conclusions, this article has made the following recommendations:1. Form squash association in Chengdu, strengthen the squash market management to promote squash into the industrialization, to promote squash brands events and finally promote the development of squash Chengdu.2.Spreading and propaganda squash actively to let people comprehend and pay attention to this sport.3. Set up the squash class in universities, establish squash associations, and enhance school publicity so that the students know and understand the squash.4. Build more squash courts and provide enthusiasts with the most basic facilities guarantee.5.Locate the price of squash reasonable to expand the range of consumer groups.6. Strengthen the squash coach and referee training, open squash courses, and organize squash events.