| Taekwondo is An old and novel project of athletic sport whichhas originated form Korean peninsula, And is,one of the world famous martial art.From the period of the Three Kingdoms to The taekwondo project of today’sOlympic games, as a traditional fitness programs of Korea, in recent years, ursued inour country by different age, There is increase but no decrease to its participants. ToComparewith other sports popularity, taekwondo has a spread of speed and depth ofpopularizing rate. It is a popular element, competitive antagonism. A profoundcultural heritage which has owned, his spiritual culture has certain education. Itsbenefits are well known.In the process of promoting the spread of Taekwondo, Taekwondo Club is tvector. It is through the use of various channels for the dissemination and promotionof taekwondo. Therefore，the auther Regards Chengdu Taekwondo Club as theresearch object, using literature data method, questionnaire, case analysis, interviewsand logic analysis, data. The follow-up interview, understand and summarize theTaekwondo club of Chengdu communication paradigm and communicationproblems in the process of.Through the study:The transmission mode of Chengdu Taekwondo club areconsidering the club and its students as the main body in the transmission, mediumfor interpersonal communication, organizational communication, and the content ofthe transmission is the spirit of taekwondo technology, potential and culture. Thepropagation mode of the Taekwondo makes the club get a certain number of traineessuccessfully. But the club appeared the following questions in the process ofspreading:1.the spread of club content is relatively single.2.The advantage ofneglected：in the process，The club’s propagation are priority to interpersonal andorganizational communication, accordingly the advantage of mass communicationwas neglected.In view of the particularity of the spread of Taekwondo club development andthe existing problems, combined with expert interview and logical analysis，thispaper points out:1.optimization of the spread of tae known do club.2.Strengthen to the sporting mass media of communication, and laying the foundation for a betterTaekwondo club movement spread. |
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